How can I use Blu-ray?

Blu-ray is being used in many of the same settings as DVD. While Hollywood and independent film companies are taking advantage of the consumer's desire for high-definition content, there are a host of applications where higher-resolution video are more effective than the traditional standard definition picture. These can include trade shows, kiosk displays, sales presentations, video distribution… you name it. The versatility of Blu-ray gives you the flexibility of producing almost anything imaginable.

A major feature that will set Blu-ray apart from standard DVD is the internet connection capabilities that will be available in future Blu-ray profiles. Discs that take advantage of this feature will allow the disc itself to become a launching pad into a wealth of content that can be changed and updated on a regular basis – all without the need to produce a new disc. For the first time ever, playable content, such as movie trailers, alternate endings, deleted scenes, and even alternate subtitles, will be able to be downloaded by the player – with little or no interaction by the viewer!

Here are just a few of the applications where Blu-ray excels: