Blu-ray Sales Off The Charts

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"The holiday shopping season is at full intensity and consumers have made it clear that above all else they want a Blu-ray player in their stocking. Numerous reports have shown a dramatic increase in Blu-ray sales this year...."

Cubist commentary

Though the economic indicators show that people are tightening their belts, industry analysts think that this trend is actually good for the prospects of the home entertainment business, including Blu-ray. "Experts cite the tough economy as the reason behind the heightened Blu-ray interest, as consumers with HDTV's are becoming more likely to focus on in-home entertainment spending, such as purchasing Blu-ray players and discs, instead of using the money for out of the home activities." With strong reported sales figures, and equally strong 'intent to buy' numbers (per Greenfield Online/Digital Entertainment Group's survey), the continuing trend better-than-expected market penetration growth for the Blu-ray continues. An interesting fact: the sales record set only recently by "Iron Man," with 260,000 units sold on release, was smashed by "Dark Knight," which more than doubled that figure with 600,000 sold.

File under: Blu-ray News