Blu-ray Projected to Surpass Digital Dollars

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"The transition from packaged media to digital distribution for movies and TV shows may be further away than many think. Sales of Blu-ray titles are projected to increase 150% to $2.9 billion this year from $1.1 billion in 2008...nearly twice the $1.5 billion generated by digital last year, which included VOD and broadband......"

Cubist commentary

Though we've seen some predictions that Blu-ray may be overcome by the increasing popularity of VOD, the numbers show that consumer support continues to climb. Analysts are also predicting that Blu-ray player and software costs will continue to decline, helping household penetration and overall format affordability.

File under: Blu-ray News