87% of PlayStation 3 owners watching Blu-ray movies? Survey says yes!

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"The PS3 is widely believed to remain the primary driver behind Blu-ray sales, as 87% of PS3 owners said they watch Blu-ray movies on their console. The fact that Microsoft decided not to integrate a HD DVD drive into the Xbox 360, may have sealed the format’s fate: The EMA said that Microsoft sold 316,000 HD DVD add-ons for the Xbox 360, which is marginal when compared to U.S. PS3 sales, which were close to 3 million by the end at 2007. The EMA believes that the PS3 will remain the main force behind Blu-ray disc sales until 2009, when standalone Blu-ray players are expected to outpace the sales volume of the PS3. Market research indicates that 100 – 130 million homes worldwide will own at least one Blu-ray player by 2012...."

Cubist commentary

The second page of this article talks more specifically about the PS3 and it's bolster to the success Blu-ray has experienced.

File under: Blu-ray News