Blu-Ray Disc - What's New

"3D entertainment on Blu-ray is poised to revolutionize the home viewing experience in much the same way that high-definition televisions and Blu-ray Disc have over the past several years..."

Cubist commentary

There's been a burst of activity in the media industry concerning all things 3D of late-- Sky announcing the first 3D network, then ESPN, Discovery and DirectTV. Player manufacturers forecast when new 3D-capable hardware will become available. Industry groups have predicted strong growth in 3D-capable electronics. And, as has been expected, the announcement of the first titles Blu-ray titles is following soon after. Sony isn't the first to announce a 3D Blu-ray title -- we believe that distinction goes to Disney and A Christmas Carol -- but the effort that studios are putting into getting 3D on the market, decades after it was first brought to audiences in theaters, demonstrates the revenue enhancing possibilities that industry executives anticipate. We're not sure that consumers who are just coming out of individual financial doldrums will be enthusiastic about upgrading YET AGAIN to accommodate the latest and the greatest entertainment trend, but we do predict that this is a feature which will become standard in coming years, and Blu-ray will be the packaged media which brings 3D to the home. Avatar is the game changer. Though there were numerous 3D films which came before, they'd been viewed as premium oddities (Up, Monsters vs. Aliens, Coraline, Toy Story 1 & 2), not cultural milestones. All that's changed now. 3D in the home really couldn't work until Blu-ray became a viable consumer product, and Blu-ray will undoubtedly receive a big boost from this new trend. Look at what Blu can do!

File under: Blu-ray News