High prices account for lower adoption of TV BD

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"To date, the average TV title streeting in standard and high-def sells just 5% of its copies on Blu-ray, sources said. That compares with a 12% to 15% Blu-ray average for theatrical new releases and 25% to 30% for some high-profile films..."

Cubist commentary

These sales ratios confirm feedback we've received from some of our clients about their sales volumes. DVD to Blu-ray sales ratios in the independent film world seem to be selling at about 8:1, though as recently as summer, this number was as high as 10:1. We wouldn't be surprised to see that the final holiday numbers show an even lower ratio as Blu-ray continues to be adopted by more and more households here in the United States and elsewhere. It's also interesting to note that the lower 4 or 3:1 ratio for high-profile films confirms that consumers see Blu-ray as the ultimate movie format. We'd be willing to bet that a 1:1 ratio will be achieved by one of 2010's big titles.

File under: Blu-ray News