More than 7 our of 10 US households to own HDTVs by year's end

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"Renewed consumer spending on HDTVs should push the percentage of HD households to 71 percent this year, or about 82.3 million U.S. homes..."

Cubist commentary

Although this story doesn't mention Blu-ray, the impact of HD TV market penetration has significant repercussions for the Blu-ray player growth curve. Unlike DVD, which fit nicely with everyone's standard definition TV set, Blu-ray is specifically designed to be used in conjunction with a HD TV. Once consumers get acclimated to HD programming, they're much more likely to purchase a Blu-ray player concurrently or as their next home entertainment purchase. HDTV growth is a market indicator for Blu-ray and current predictions, as discussed in this article, are for 90%+ HDTV penetration by 2012. And Blu-ray players sales will benefit as a result.

File under: Blu-ray News