Blu-ray Will Penetrate Mainstream By Next Year

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"NPD expects Blu-ray players will start getting described as mainstream products early next year, breaking them free of their current niche status..."

Cubist commentary

An interesting analysis of the Blu-ray consumer base, this article offers some of the best news yet to Blu-ray advocates. Self-described 'early adopters' are decreasing as a percentage of current buyers, and being replaced by other demographic groups. This change in purchasing behavior has led to NPD's conclusion that the technology is entering the mainstream as a staple of the well-equipped home entertainment system...perhaps just in time for the holiday buying season. With penetration rates continuing to grow, reaching 50% by 2012 according to some estimates, Blu-ray seems to be officially shaking off the hangover of the format war and the drowsiness of the economy. Our inside perspective on the market is that more and more companies are understanding that Blu-ray is a necessity for future entertainment releases, rather than a premium "nice-to-have". Check in on the numbers at Home Media Magazine, which always provides an interesting snapshot of the prior week's DVD & Blu-ray sales.

File under: Blu-ray News