Blu-ray Will Be 50% of Market By 2012

Link to news source: Click Here

"As the maturing standard-definition DVD market should continue to lose value...Blu-ray’s momentum will be responsible for stabilizing the [packaged media] category...with Blu-ray software making up 50% of the market in 2012...."

Cubist commentary

We've been closely following the trend of packaged media, which includes both DVD and Blu-ray, and have been struck by the continuing drop of DVD, off 13% from last year. During our participation in the Entertainment Supply Chain Academy held last week in Los Angeles, we heard industry leaders present data and provide analysis confirming our independently developed prognosis for Blu-ray: the next few years will be a period of strong growth and great opportunity for the growing number of content providers who decide to get into the market. Blu-ray sales, both for players and software, continues to grow strongly. Home Media Magazine's weekly check on overall software sales shows a unusual jump in DVD for last week, up 37% year-to-year after a long run of declines. This mirrors numerous reports of growing general consumer confidence, but compare this anomalous rise to Blu-ray consistent upward trend, which last week showed a 218% increase. This data shows us that Blu-ray adopters are committed, voting with their money, and most importantly, being joined by others.

File under: Blu-ray News